Marketing Dictionary -Y

By napster -
"Yes ... But" Method
see Indirect Denial Method.
Young Marrieds
an early stage in the family life cycle; the "young marrieds" group is often targeted by marketers as it is financially well-off and keen to spend, especially on durables. See Family Life Cycle.
Yuppie
commonly used term to describe a lifestyle-based market segment consisting of "young, urban professionals". See Psychographic Segmentation.
Yuppie Puppies
see Baby Bouncers

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