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As you know in the weekend, I would like to make you guys laugh rather than roaming around the code. So, another Sunday and time for some laugh. These days I’m putting my hands over the Internet Marketing.And here are the examples of different marketing terms which was given to me by one of my good friend. 1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. “Marry me!” - That’s Direct Marketing…” 2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very rich.”Marry him.” -That’s Advertising…” 3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. “Marry me - That’s Telemarketing…” 4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)”Marry Me?” - That’s Public Relations…” 5. ...

The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four P's, the marketing mix elements are price, place, product, and promotion. Read on for more details on the marketing mix. Price There are many ways to price a product. Let's have a look at some of them and try to understand the best policy/strategy in various situations. More . . . Place Another element of Neil H.Borden's Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Product For many a product is simply the tangible, phsysical entity that they may be buying or selling. You buy a new car and that's the product - simple! Or maybe not. When you buy a car, is the product more complex than you first thought? The Three Levels of a Product . The P...

Of course, the initial challenge is to be called to interview in the first place. This means that you need to give your application form time and care. Don't write it; type it. Don't make spelling mistakes; ask a friend to check it. In my experience, it is utterly amazing the number of applicants who simply submit a standard curriculum vitae without making any effort whatsoever to tailor the application to the organisation and the post. The organisation advertising the post should send you a person specification and/or short-listing criteria (if they don't, ask them). You should address each and every point in the person specification showing how you meet the requirements. This will maximise the chance of you being called to interview. The key to a good interview itself is good preparation: research thoroughly the industry or sector, the company or organisation and the particular job, making particular use of the Annual Report & Accounts, the Web site and cu...

HISTORY OF RETAIL IN THE WORLD According to world history, the Romans are the first civilization to establish a sophisticated form of retailing. Numerous small shops were set up with centers. In fact, ancient ruins indicate that the world's first department store was in Rome!! With the fall of this empire, retailing disintegrated. By the 12th century artisan and tradesmen began to organize into "guilds" and opened up small shops. They helped them gain social and economic advantages. American retailing institutions originated after 1850.It is the first country to start retailing. After that, department stores became important. For example, Richs was established in Atlanta in 1867 by 4 Hungarian immigrants. Simon Lazarus, an immigrant from Poland, opened a men's clothing store in Columbus, Ohio in 1851. As department stores grew in cities, Rural citizens made us of catalogs from mail order houses. This allowed them to get the goods they needed without the has...

CSR in India – Past, Present and Future All of us, who live in society, owe some responsibility towards it. Corporate, which operates in society and make profits from investments, owe a greater responsibility to it. The Indian economy has been growing fast in recent years. So are the corporates in terms of business turn over and profit. However, there are concerns about sustaining this growth on account of environmental and social factors. While the environmental dimensions are opening up somewhat slowly, the social impacts have been sudden. As per its Constitutional mandate, enshrined in the Directive Principles of State policy, the Government is responsible for taking care of the disadvantaged. But in a multi-party, developing, democracy, the development process is often slow due to various constraints which affect the delivery mechanism. The choice before business and the civil society today is either to join in sharing this responsibility or to suffer as a mute spectator. In...